LVMH takes a significant step into the non-alcoholic beverage sector by investing in French Bloom, a pioneering brand of alcohol-free sparkling wines. This investment illustrates the growing trend towards healthier alternatives. With a minority stake of 30%, Moët Hennessy, the Wines and Spirits division of LVMH, is demonstrating its ambition to diversify its portfolio and cater to an increasingly wellness-conscious customer base.
.Co-founded by former Michelin manager Maggie Frerejean-Taittinger and model Constance Jablonski, French Bloom offers cuvées made from organic French grapes, without the effects of alcohol. These sparkling wines, distributed in some 30 countries, have already been crowned "World's Best Alcohol-Free Sparkling" at the World's Best Sparkling Wine Awards, a testament to their quality and acceptance on the international market.
.LVMH's investment in French Bloom is part of a global strategy aimed at anticipating changes in consumer preferences, particularly among younger generations attracted to alcohol-free products for health, cultural or religious reasons. This move towards "no-low" is all the more relevant as the sector is experiencing strong growth, with a projection of 7% per year until 2026, representing a potential market of several billion dollars.
Moët Hennessy hopes not only to capitalize on this booming segment, but also to strengthen its presence in a competitive market by combining its wine and spirits expertise with French Bloom's innovation and vision. This collaboration is seen by both parties as an opportunity to accelerate French Bloom's development and continue to innovate in the luxury non-alcoholic beverage offering, responding to a growing demand for more health and environmentally friendly alternatives.
This post was translated from the original French.